At Harmoniz, we develop vegetables that consumers choose first, and choose again.
Flavor by design.
Crafted in partnership.
All year round.
We believe it is a right, not a privilege, to fall in love with the produce you bring into your life. We honor that right in everything we do - from flavor-designed varieties that thrive in the field, to partnerships built on trust, passion, and a shared dedication to great taste.
Together, we make food taste better.
Innovation
Innovation at Harmoniz begins with a deep understanding of what people want, how growers need crops to perform, and the ecosystems that connect them.
We have invested years in developing advanced technological tools and brought together specialists from a variety of disciplines to produce vegetables that growers take pride in cultivating and consumers truly love to eat. At every step, we learn, refine, and strive to improve each variety.
Partnerships
We want consumers to enjoy our delicious varieties, at their full potential, every day of the year. Yet this endeavor is not ours alone. True success lies in collaboration with exceptional growers and trusted partners who share our vision of delivering flavor, quality, and consistency across the chain.
We work with partners who believe in long-term relationships and look forward to winning together. The right variety, growing practices, and route to consumer hold equal importance in delivering great produce.
Flavor
The science of flavor is complex. It means designing the perfect combination of aroma, texture, and depth that defines how people experience food.
This has become our obsession and drives everything we do, from major R&D investments to partnerships built on open collaboration. Because every time we reach the goal, we know it creates the kind of memorable eating experience that people choose first, and then again.
People
Harmoniz is built by people from across the fresh produce world- breeders, growers, commercial teams, and retail experts- working as one.
We value teams that listen to one another and to our customers, combining global expertise with deep local knowledge of markets and breeding conditions. Because when people are connected by shared purpose and commitment, they don’t just grow vegetables- they shape the future of food.
“At Harmoniz, we don’t just breed seeds. We make food. And the future of food is rooted in a harmonious connection across the entire supply chain, driving global demand for better, healthier, and more flavorful food.”
Ofer Ben-Zvi
Grow with Us
Join a team driven by creativity and collaboration. If you’re
passionate about food innovation and making a global impact – we want you at our table.
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