Harmoniz grows by innovating in crops, concepts, shapes and colors

Expanding beyond tomatoes and peppers, the portfolio now welcomes Popits™ — the smallest, sweetest, and crunchiest snack cucumber on the market.

At Fruit Logistica 2026, Harmoniz once again demonstrated that its growth is driven not only by genetics, but by a differentiated working model: developing business opportunities from the consumer perspective and connecting demand directly and strategically with growers.

Under the Harmoniz Select umbrella, the company promotes long-term collaborative projects designed to generate value across the entire value chain. The objective goes beyond launching new varieties. It is about building solid commercial propositions that respond to what consumers truly seek — flavor, experience, and differentiation — while simultaneously ensuring profitability and added value for growers.

Ginés Martínez, Head of Project Development at Harmoniz Select in Spain, explains:

“At Harmoniz, we recognize that the grower plays a key role, but we must never lose sight of what the consumer is looking for and needs. We work through highly transparent cooperation projects where every link in the chain benefits.”

For Harmoniz, innovation is not limited to varietal improvement. Each project is conceived with a clearly defined vision for market positioning and differentiation throughout the value chain.

Soloh is one example: a juicy snack cherry tomato distinguished by its vibrant green color, currently generating strong interest in international markets. It represents an aspirational concept designed to elevate the tomato into a fully premium experience.

Within the Select range, concepts such as Hanami also stand out — a curated basket combining tomatoes of different colors, shapes, and flavor profiles, offering a complete visual and gastronomic experience.

In recent years, much of the sector’s focus has been on resistance and agronomic performance. Harmoniz remains at the forefront in these areas, while staying true to its core identity.

“Flavor has always been and will continue to be the cornerstone of our development approach,” emphasizes Ginés Martínez.

The Harmoniz Select range features high-flavor tomatoes marketed under dedicated brands, each with a clearly defined identity and positioning. Varieties such as Viola Vine, the iconic aromatic purple tomato available year-round, reinforce this distinctive profile.

Within the Dulciz line, Dulciz Yellow, known for its fruity and surprising profile, and Red Dulciz, characterized by its intense, balanced, and aromatic flavor, consolidate a varietal family that is clearly recognized and firmly positioned in the premium segment.

The approach remains consistent: to develop proposals that bring tangible value to the market, enable producers to differentiate themselves, move beyond competition based solely on price, and build sustainable profitability.

In the premium cocktail segment, Rossafina was honored with the Gold Award for best tomato at the UK Quality Food Awards 2025, recognition that validates the company’s flavor-driven differentiation strategy in one of Europe’s most demanding markets. More than an accolade, this award underscores the importance of listening first, innovating with purpose, and building strong partnerships across the value chain.

Along the same lines, the company has expanded its offering in the snack segment with Popits™. More than just a one-bite cucumber, Popits™ stands out as the smallest, sweetest, and crunchiest snack cucumber on the market. At Harmoniz, the focus is on creating meaningful eating experiences. Innovation goes beyond the product itself: it aims to inspire new ways to enjoy fresh produce, expand categories, and attract new consumer profiles.

“By the 2026/27 season, our entire tomato portfolio will be renewed”

Fruit Logistica also gave prominence to Harmoniz’s more conventional tomato and pepper catalogue. To present it, Mauricio Fernández, General Manager of Harmoniz Ibérica, outlined what lies ahead for these crops in the short term.

Specifically regarding tomatoes, he confirmed that the entire range is being renewed for the 2026/27 season. In any case, both in Berlin and, evidently, in the field, significant new introductions have already demonstrated strong potential.

“Among the highlights is Salderton, an XL Roma-type tomato delivering very strong performance and showing significant growth potential. Solomun is another recent introduction — a vine tomato that can also be marketed loose — and we are also launching Iskar, a new vine tomato expected to make a real impact next year,” Fernández explained.

Pepper

With regard to peppers, the red bell Bernabel and the yellow Bonáyar are now firmly established in the field. “Both varieties are performing very well against Thrips parvispinus, thanks to their narrow leaves and open plant structure. They also deliver excellent fruit quality in terms of shape, size, and uniformity — especially at the end of the crop cycle, where Harmoniz genetics stand out for their ability to preserve fruit quality,” Fernández explained.

The company is also preparing to expand the range with a new addition: Bocos, a red bell pepper recommended for transplanting between July 10 and 25.

Looking ahead, the portfolio is set to continue growing. “We are developing later-cycle bell pepper varieties, as we have seen a clear trend among growers toward this cycle to help mitigate certain pest pressures. In addition, the late market has proven more profitable in recent seasons,” he added.

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