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Flavourful Stories of Extraordinary Produce

From innovation to market: how partnerships are scaling Popits™

From launch to scale, Popits™ is growing across Europe. Key partnerships are at the core of that journey, helping turn innovation into a strong commercial program.

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Press Releases

“People experience far more than sweetness when they bite into a tomato”

July 31, 2026
In the News

Isle of Wight’s Viola Cocktail named ‘best overall supermarket vine tomato’

July 19, 2026
In the News

Fresh Valley: "Popits is not a cucumber innovation. It is a snacking innovation."

July 6, 2026
In the News

“Consumers expect more from fresh produce”: Wim Peters on the philosophy behind Dulciz

June 11, 2026
In the News

“More than 10 kg/m² and still green and growing in mid-may”

May 27, 2026
In the News

Salderton and Bocos headline Harmoniz’s next generation of “solid genetics”

April 7, 2026
In the News

Bernabel and Bonáyar prove their strength in a challenging season

March 18, 2026
In the News

Harmoniz grows by innovating in crops, concepts, shapes and colors

February 26, 2026
In the News

Harmoniz unveils Popits™ at Fruit Logistica 2026

January 19, 2026

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10-13 November 2026
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Irapuato, Guanajuato
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06
Oct 2026

Fruit Attraction 2026

6-8 October, 9:30 - 19:00
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IFEMA Madrid
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discover our varieties

Vegetables that consumers choose first and choose again

From technical proficiency to encouraging innovation, we take the time to fully vet our varieties and products so that when we offer them to you we do so with absolute confidence.

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Stacked tomatoes arranged to resemble a meat cut on a brown background with text about beef alternatives.Stack of whole and sliced ripe red tomatoes on a beige background with faint yellow text about cocktails.