Harmoniz announces acquisition of HW Seeds

[Winschoten, The Netherlands – October 5, 2026] – Harmoniz, a global seed company dedicated to developing innovative, great-tasting vegetable varieties, announced today the acquisition of HW Seeds, a Dutch tomato breeding house recognized for its strong focus on flavor and breeding expertise for high-tech production environments.

Combining the genetics and breeding strengths of Harmoniz and HW Seeds will expand the possibilities for innovation, taking the taste and eating experience of future varieties to a new level. The acquisition will also accelerate time to market, reinforcing Harmoniz’s commitment to anticipating and addressing the evolving needs of customers, growers and consumers around the world.

“At Harmoniz, we start with what consumers want and connect those needs all the way back to breeding,” said Ofer Ben-Zvi, CEO of Harmoniz. “HW Seeds shares that vision. They have built an impressive business by putting flavor, quality and customer needs at the core of variety development. Bringing together our genetics and expertise creates exciting new possibilities to deliver even better eating experiences for consumers and greater value across the chain.”

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A Shared Passion for Flavor and Innovation

Based in Winschoten, the Netherlands, HW Seeds is a specialized tomato breeding house with a strong reputation for flavor-focused breeding and expertise in high-tech production environments. Its approach complements Harmoniz’s established breeding capabilities and consumer-driven innovation model, creating a strong strategic and cultural fit between the two companies.

“From the beginning, our goal at HW Seeds has been to develop tomatoes that people genuinely enjoy eating while giving growers and customers varieties that work for their businesses. At the heart of this has been the breeding expertise and dedication of my long-time partner, Arie van der Windt, HW Seeds Breeder, together with our exceptional team,” said Roel Huisman, Director, HW Seeds. “Joining Harmoniz allows us to build on that philosophy at a greater scale. We see a strong cultural and strategic fit and, together, an opportunity to create even more value for growers, customers and consumers.”

The acquisition is part of Harmoniz’s broader strategy to grow organically and through strategic acquisitions, while strengthening its expertise in flavor, taste and the overall eating experience in protected crops, and accelerating growth across the geographies and market segments it serves.

“This is ultimately about our commitment to continue providing greater value across the value chain,” added Ben-Zvi. “Markets will continue to change, and so will the expectations of growers, customers and consumers. Our job is to stay ahead of those needs and keep raising the bar on what great vegetables can deliver.”

About Harmoniz

Harmoniz is an exceptional seed company dedicated to developing delicious vegetables that consumers choose first, and choose again. Built on a culture of agility, creativity, quality and excellence, Harmoniz fosters a partnership-driven approach across the value chain to drive global demand for healthier, more flavorful and better food for all. By delivering innovative varieties that offer enhanced eating experiences, profitable crop resilience and consistently marketable shelf quality, Harmoniz brings its ambitious “Food Tastes Better Together” vision to life, creating impactful and sustainable value day after day.

Since 2022, Harmoniz has been owned by AP Partners, a leading private equity fund specializing in value creation and the growth of small and mid-sized companies. Hagai Stadler serves as Chairman of the Board of Harmoniz.

About HW Seeds

HW Seeds is a tomato breeding house based in Winschoten, the Netherlands. Its breeding program is built around flavor, quality and the needs of consumers, growers and customers, supported by strong breeding expertise and experience in advanced tomato production environments.

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