The event highlighted Harmoniz’s strong relationships with key retailers in the UK and EU, as well as its commitment to building meaningful partnerships worldwide. By cooperating with top-tier genetics, leading producers, and major retailers, the company ensures consumers receive fresh vegetables available all year round. […]

Harmoniz returned to Fruit Logistica Berlin to showcase its latest innovations. The most important is the launch of Harmoniz Select. With this new umbrella, the company aims to offer the best varieties at every level. Unique selections that express their full organoleptic potential and provide consumers with a pleasurable experience, both visually and on the palate. […]

Julia Parry is VP of Business Development and Downstream at Harmoniz. In this enlightening Q&A session, Julia talks about Harmoniz Select – a special selection of collaborative projects that showcase how food tastes better together. Harmoniz Select varieties, which includes highly coveted ToBRFV-resistant tomatoes, will be presented at Fruit Logistica 2025 for the world to see. […]

Value has dropped by 45% compared with last year – Italian tomato producers are underpaid. “I believe this umpteenth drop in prices of April-May can make us reflect and be considered an opportunity: a starting point to trigger a collective, systemic and structural change,” states Vincenzo Maorino […]

At Harmoniz new tomato varieties with resistance to the ToBRFV are developed, based on the conditions in which they will be grown, thus guaranteeing their maximum adaptability, and without forgetting aspects such as productivity and organoleptic and gustatory qualities.. […]

Los dos primeros pimientos california de Harmoniz con resistencia a oídio, el primero en rojo y el segundo en amarillo, han llegado al final de su ciclo de cultivo manteniendo la forma y el calibre a pesar de las bajas temperaturas del invierno. […]

“From the beginning, the goal has been to introduce varieties suitable for this area. Growers select these varieties because of their profitability and safety in cultivation and, at the same time, because consumers who value the taste and quality of fresh products consistently buy them.”

“After discovering that the Harmoniz brand is backed by 20 years of research by TomaTech and Nirit Seed, two Israeli seed companies specializing in tomatoes, I decided last year to put Carreras alongside some of the hybrids recommended by the company for the Fondi-Latina area and, in general, for central and southern Italy.”[…]”

“In Westland HortiTech, Harmoniz, and Metazet have found a greenhouse that they will jointly have converted into an R&D greenhouse. The conversion is now in full swing. Last Friday, the official launch of the project with (construction) partners took place. […]”

“The segment of cluster tomatoes, after a long parenthesis in favor of small berries, in recent years is reliving a new season of enthusiasm for consumption. It is appreciated by growers and, as mentioned, by those consumers who are oriented towards a tomato perceived as adhering to the Italian culinary tradition, both in Italy and abroad. […]”

“Certainty. That’s what I would answer if they asked me: “What does the production sector need most at the moment?” says Maury Fernandez, General Manager at Harmoniz Ibérica. “We closed a campaign in which we produced less, and we saved ourselves because we sold well. “We closed a campaign in which we produced less, and we saved ourselves because we sold well. […]”

“Midres and Basoche are probably the two most interesting varieties of the 2023 Harmoniz’s tomato range suitable for the winter cycles. “Says Giuseppe Busacca, Product Development Harmoniz Italia, and adds: “Resistance contributes to the success of these varieties: a very complete package […]”

“Harmoniz Ltd., a global seed company known for its differentiated tomatoes, is thrilled to announce the acquisition of Plant Factory Netherlands. Previously owned by WPK, which distributes Harmoniz seeds in the Netherlands, this strategic acquisition marks the establishment of a new company entity, Harmoniz NL, in the Netherlands and heralds Harmoniz’s expansion into the Northwest Europe heated greenhouse crops market.” […]

“By applying advanced technologies, and intensive team dedication, we are close to offer to the grower’s resistant versions of the best varieties of Harmoniz’s known portfolio. The same varieties that were known for their yield, quality and adaptation to the growing condition with the security of certified ToBRFV resistance.” […]

“As producers in the Pachino area, we have a big responsibility, because we export products of excellent quality and keep up the good name of made in Italy products by means of the tomatoes we produce,” says Sammy Lauretta, owner of the Lauretta Salvatore farm, in a testimony obtained directly from the fields by Harmoniz technicians. […]

“There are challenges to solve beyond yield, pathogen resistance and maturity” – says Fernandez – “Shelf life, taste, nutritional values, freshness and attractiveness of the product, to name a few. We have been working hard for years to face the agronomic challenges without ignoring the post-harvest ones, in an increasingly segmented market that demands more flavor, conservation and consistency on the shelf.

“There are challenges to solve beyond yield, pathogen resistance and maturity” – says Fernandez – “Shelf life, taste, nutritional values, freshness and attractiveness of the product, to name a few. We have been working hard for years to face the agronomic challenges without ignoring the post-harvest ones, in an increasingly segmented market that demands more flavor, conservation and consistency on the shelf.

A few days ago, Harmoniz showcased its impressive portfolio of 2023 ToBRFV resistant tomato varieties at the “Professional Greenhouse of Russia” Exhibition, one of Russia’s most important platforms for presenting the latest achievements in the greenhouse industry. […]

Newly born from the merger of the Israeli companies Nirit Seeds and Tomatech, the international seed company Harmoniz, preserve the legacy of leading company in the development of innovative, flavorful and virus-resistant tomato varieties, such as ToBRFV, thanks to the synergies of its excellent and experienced teams, its advanced R&D capabilities, molecular technology and breeding techniques, and its marketing channels worldwide. […]

To confirm its leadership in tomato crops, exemplified by varieties that stand out in the Spanish market such as Korino, Cosmostar, Dormaplum, Ultiplum – among others – the merged company maintains its commitment on innovation and diversification, both at the agronomic level – introducing resistances such as the ‘Rugoso virus’ (ToBRFV) – and in terms of “quality”, to be understood as harmonies of flavors, shapes, colors and nutritional properties offering a superior consumer experience. […]

This year will be a special one for us and we want you all to be part of this extraordinary event too. As every year, our eye-catching nutritious tomatoes will take centre stage during the three days: you will have the opportunity to know in depth our widened portfolio of ToBRFV-resistant varieties and learn everything about our pipeline of innovative hybrids in the pepper and tomato segments.[…]