Promoting the demand for healthy, tasty, premium-quality produce is the mission of Harmoniz, a tomato specialist that entered the Bell pepper market two seasons ago. As Mauricio Fernández, General Manager of Harmoniz Ibérica, explains: “We see varietal development as a process that connects the grower, the distribution sector, and the consumer.”[...]

Harmoniz Ibérica focuses on bell-type peppers, a growing segment in the pepper market, and guarantees a high yield of quality fruits. The pepper market, particularly the bell pepper segment, continues to grow thanks to the proven profitability of this crop in recent seasons. Medium and late cultivation cycles are prevailing, even in areas traditionally known for early cycles. [...]

Four years ago, Dulcimor, one of the Harmoniz's cocktail tomato, broke into the market and, during this time, it has managed to open up an important place among producers and marketers, in addition to being very well received by large retailers. [...]